PlayCore
SummaryThe PlayCore Director of Marketing is a key member of the Corporate Strategic Services Team and is responsible for the PlayCore and CORE (CenDuties include:
Responsible for PlayCore and CORE marketing KPI's to promote best practices, manage budget, gain efficiencies, and ensure continuous improvement of ROIs through data-driven decision making.
Measure and report on the success of demand generation campaigns, using metrics such as MQL, SQL, customer feedback, conversions, and revenue.
Lead implementation of standardized best practices for PlayCore and CORE lead management strategy, implementation, tracking and KPI reporting in partnership with a variety of internal and external stakeholders to nurture conversions.
Lead and oversee a comprehensive content strategy and editorial calendar for coordinated and timely communications and outreach across target markets (including website, social media, blog posts, whitepapers, e-books, reports, publications, webinars, infographics, etc.
).
Oversees targeted and segmented campaign strategies that build thought leadership brand equity and generate leads across current and new markets.
Responsible for PlayCore and CORE brand standards, asset and inventory management, and merchandising of events, outreach, services, internal communications, website, social media, publications, collateral, programs, etc.
Leads brand engagement strategies across our portfolio of brands to support broader reach and greater returns on investment through CORE services as we position them as a resource and generate leads.
Leads CORE's National Demonstration Site Program as a key sales and marketing differentiator oversee positioning and merchandising to optimize the customer engagement experiences, drive distribution adoption, cultivate a pipeline, and nurture positive conversions and follow up for greater customer share of projects.
Lead CORE's marketing strategy to optimize CORE's differentiated services research, resources, professional development, and data services as value-add and fee-based services.
Lead strategy and engagement with distribution partners for adoption of services and effectiveness of sales tools.
Oversee PlayCore's social media strategy with coordinated messaging to promote leadership and support internal and external initiatives.
Leads market and competitive intelligence analysis and initiatives to effectively inform strategies and identify new opportunities.
Manages third party partner contract and initiatives to build capacity and gain efficiencies.
Supports onboarding of new acquisitions.
Leads strategy and execution of trade shows (approx.
four per year) and special events (trainings, meetings, employee events, etc.
).
Collaborate with internal and external stakeholders to ensure successful, on budget event execution and ROI.
Ensures a customer-centric mindset, optimizes customer journeys and user experiences, and oversees voice of customer strategies and net promoter score/survey methodology for tracking and continuous quality improvements.
Oversee graphic design and merchandising across the CORE service areas research, resources, professional development, and data services (including the National Demonstration Site Program).
Serves as liaison with Human Resources and leads internal brand equity and marketing strategy to promote our corporate culture, campaigns, and coordinated employee communications across our Company.
Collaborate and support recruitment/advertising as an employer of choice, leadership & training, graphic design, collateral management, intranet, social media postings, special events, etc.
Manages departmental budget, planning & reporting, and oversight of direct report(s).
Collaborates closely with the VP of Corporate Marketing on strategic initiatives for new target markets, corporate sponsorships and partnerships, portfolio planning, and marketing standardization.
Other duties as assigned.
Experience Required:
Minimum of 10 years of professional marketing experience.
Experience managing a mid-size company marketing team including successful leadership and development of direct reports, oversight of departmental budgeting, etc.
Experience with sales, corporate and/or multi-brand marketing strategies highly preferred.
Experience establishing successful marketing strategies with strong analytical skills, experience analyzing data and making data-driven decisions that positively impact KPI's.
Experience negotiating and managing third party contracts and partnerships.
Demonstrated project and program management excellence:
organization, managing details, keeping multiple tasks/projects on track.
Excellent communication, interpersonal, and influencing skills to communicate concisely, effectively, and credibly, both verbally and in writing, with customers and internal audiences.
Expertise with a wide variety of lead generation tactics, including SEO, email marketing, content marketing, PPC and social media.
Tech-savvy, with a knowledge of marketing technologies (HubSpot CRM, Google ads, retargeting campaigns, CMS, marketing automation); html a plus.
Creative, graphic design, and merchandising experience including InDesign, Photoshop, Illustrator, Adobe Creative Suite, photography, etc.
Videography skills ideal.
Ability to work autonomously and effectively in a fast-paced, complex, cross-departmental, and multi-tasking environment.
About the Company:
PlayCore.
Estimated Salary: $20 to $28 per hour based on qualifications.
Responsible for PlayCore and CORE marketing KPI's to promote best practices, manage budget, gain efficiencies, and ensure continuous improvement of ROIs through data-driven decision making.
Measure and report on the success of demand generation campaigns, using metrics such as MQL, SQL, customer feedback, conversions, and revenue.
Lead implementation of standardized best practices for PlayCore and CORE lead management strategy, implementation, tracking and KPI reporting in partnership with a variety of internal and external stakeholders to nurture conversions.
Lead and oversee a comprehensive content strategy and editorial calendar for coordinated and timely communications and outreach across target markets (including website, social media, blog posts, whitepapers, e-books, reports, publications, webinars, infographics, etc.
).
Oversees targeted and segmented campaign strategies that build thought leadership brand equity and generate leads across current and new markets.
Responsible for PlayCore and CORE brand standards, asset and inventory management, and merchandising of events, outreach, services, internal communications, website, social media, publications, collateral, programs, etc.
Leads brand engagement strategies across our portfolio of brands to support broader reach and greater returns on investment through CORE services as we position them as a resource and generate leads.
Leads CORE's National Demonstration Site Program as a key sales and marketing differentiator oversee positioning and merchandising to optimize the customer engagement experiences, drive distribution adoption, cultivate a pipeline, and nurture positive conversions and follow up for greater customer share of projects.
Lead CORE's marketing strategy to optimize CORE's differentiated services research, resources, professional development, and data services as value-add and fee-based services.
Lead strategy and engagement with distribution partners for adoption of services and effectiveness of sales tools.
Oversee PlayCore's social media strategy with coordinated messaging to promote leadership and support internal and external initiatives.
Leads market and competitive intelligence analysis and initiatives to effectively inform strategies and identify new opportunities.
Manages third party partner contract and initiatives to build capacity and gain efficiencies.
Supports onboarding of new acquisitions.
Leads strategy and execution of trade shows (approx.
four per year) and special events (trainings, meetings, employee events, etc.
).
Collaborate with internal and external stakeholders to ensure successful, on budget event execution and ROI.
Ensures a customer-centric mindset, optimizes customer journeys and user experiences, and oversees voice of customer strategies and net promoter score/survey methodology for tracking and continuous quality improvements.
Oversee graphic design and merchandising across the CORE service areas research, resources, professional development, and data services (including the National Demonstration Site Program).
Serves as liaison with Human Resources and leads internal brand equity and marketing strategy to promote our corporate culture, campaigns, and coordinated employee communications across our Company.
Collaborate and support recruitment/advertising as an employer of choice, leadership & training, graphic design, collateral management, intranet, social media postings, special events, etc.
Manages departmental budget, planning & reporting, and oversight of direct report(s).
Collaborates closely with the VP of Corporate Marketing on strategic initiatives for new target markets, corporate sponsorships and partnerships, portfolio planning, and marketing standardization.
Other duties as assigned.
Experience Required:
Minimum of 10 years of professional marketing experience.
Experience managing a mid-size company marketing team including successful leadership and development of direct reports, oversight of departmental budgeting, etc.
Experience with sales, corporate and/or multi-brand marketing strategies highly preferred.
Experience establishing successful marketing strategies with strong analytical skills, experience analyzing data and making data-driven decisions that positively impact KPI's.
Experience negotiating and managing third party contracts and partnerships.
Demonstrated project and program management excellence:
organization, managing details, keeping multiple tasks/projects on track.
Excellent communication, interpersonal, and influencing skills to communicate concisely, effectively, and credibly, both verbally and in writing, with customers and internal audiences.
Expertise with a wide variety of lead generation tactics, including SEO, email marketing, content marketing, PPC and social media.
Tech-savvy, with a knowledge of marketing technologies (HubSpot CRM, Google ads, retargeting campaigns, CMS, marketing automation); html a plus.
Creative, graphic design, and merchandising experience including InDesign, Photoshop, Illustrator, Adobe Creative Suite, photography, etc.
Videography skills ideal.
Ability to work autonomously and effectively in a fast-paced, complex, cross-departmental, and multi-tasking environment.
About the Company:
PlayCore.
Estimated Salary: $20 to $28 per hour based on qualifications.
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